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He coaches you in the game of life by Julie Benn

A Coach as Your Mentor by Riley Cardwell

Five Steps to Powerful Presentations by Riley Cardwell

Are You Listening? by Riley Cardwell

Create Your Future by Riley Cardwell

He coaches you in the game of life

by Julie Benn
BEACH CITIES - Coaches. We remember them from school, those rare individuals who worked endlessly just to see a kid in Little League hit her first home run, or to see that proud high school freshman run into the end zone with a football tucked under his arm.

Sometimes they were the only ones who believed in us and shouted from the sidelines for us to carry on.

Nowadays, a new breed of coaches is emerging, and they are encouraging people to take their life and run with it.

They are called personal success coaches, and they help people find balance in the arenas of their lives.

Riley Cardwell is a success coach based in Solana Beach. He said he "works with motivated people who want more balance in their lives in order to enjoy what they have."

Cardwell said he has been coaching people since he was 11 years old.

"I just naturally had a tendency to help people identify their goals, dreams, and desires, and then take it out of the air, and make it real."

His childhood knack of helping people see that their wildest dreams could become their greatest reality grew into his latest profession of being a success coach. He has helped a variety of people with different needs of direction, from the business executive wanting to increase profitability to the individual in transition who feels they are stuck in career or a relationship that they don't really enjoy.

Cardwell explained that he is not a psychologist. He has no training as a therapist, and said that is not what coaching is about. While meetings with a psychologist tend to focus on feelings, "coaching is about doing, and focusing on goals. It is to encourage you to see your life as a work of art and to inspire you to laid the courage to grasp the brush and paint your own canvas," said Cardwell.

He starts the process by interviewing potential clients to see where they stand in their lives, and what they would like to focus on. Cardwell said he can quickly weed out those who will not be devoted to setting goals and sticking to them.

He looks to work with only those who are truly motivated.

Although some clients may feel that many areas of their life are out of whack, Cardwell encourages them to pick one area to focus on at a time.

He does this so that the task of changing their life for the best won't seem too overwhelming at first. Also, Cardwell noted that when one area comes together for a person, the others seem to naturally fall into place as well.

He then asks questions like: "Where can you see yourself in three months, six months, a year? What will it take to get there? What is the first step towards that goal'?"

By breaking the dream down into small increments, the goal turns from a pipe dream to a doable game plan.

"By doing this, it becomes less scary to the person. When the dream becomes real,!he whole world of what's possible breaks open," said Cardwell. "I firmly believe that my mission in life is to put people's dreams within their reach. Absolutely."

And, he's not alone. This phenomenon of employing a personal lifestyle trainer is becoming a nationwide trend. There is even an International Coaching Society--Cardwell is a member of the San Diego chapter.

Cardwell confers with his clients weekly, usually by telephone during 30 pr 60-minute sessions designed to keep the client focused, motivated and accountable to their own goals.

"The accountability part is really important," explained Cardwell who will have his clients set realistic dates of completion on the steps to meet their ultimate goals. He added that, if, for some reason, those steps aren't taken by the set date, it's okay. They will regroup and try again.

"If you don't make your goal, no problem. we adjust and look at how we move on from here," he said.

Cardwell said the ultimate goal is all part of the process of achieving it, and once people get to it and then look back at where they were before they started, their self esteem skyrockets. And that, he said, it what makes it all worth it.

For more information on success coaching, call Riley Cardwell at (619) 515-4884.

CARDIFF RESIDENT Riley Cardwell is riding the wave of a new career concept: small business and performance coaching.

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A Coach as Your Mentor

by Riley Cardwell

How many of us at one time or another have said, "If I had known then what I know now, things would have turned out differently? How many of us recognize how beneficial it would have been to have had someone helping us along our professional path and pointing out the bumps in the road?

Mentoring is an age-old concept. Today more and more people are appreciating the value of using a coach as a mentor. Hiring a coach as your mentor is often the first step in an exciting growth process.

When a coaching relationship begins, the coach, acting as a mentor, helps you to clarify your visions, goals, and ideas. The coach then invites you to agree to be challenged and supported.

Coaching people to be more effective continues by helping those being coached to identify their strengths and utilize those strengths to take effective action. Each one of us was born to do something unique and special. If we can find an arena that fits our value system and a job where we can utilize our skills, our level of effectiveness will be greatly enhanced.

How do we recognize a coach who is capable of acting as a strong mentor? A good coach continually asks penetrating questions: "What unintended results are you getting?" "How are you contributing to them?" "Where are you stuck in an old pattern?""How could you look at the problem or solution differently?" But the most important question a coach can ask is, "What is missing that could make a difference?"

To judge the effectiveness of a coach who is acting as your mentor, ask yourself how you feel after having a conversation with him or her. After speaking with your coach, you should feel empowered and enabled. You should feel more clear, more passionate, more powerful, and more inspired to take action. Most important, you should feel more capable of doing whatever it is you have to do.


We each have the inherent creativity, intelligence, and tacit knowledge required to succeed, but many of us need help gaining access to them. An empowering coach acting as a mentor can always find the key to unlock our hidden talents and skills.

Coaches don't have all the answers, but they do have the questions that elicit from you the answers that you are suppressing. Good coaches help their clients to think more clearly, to work through unresolved issues, and to discover the solutions that are buried inside.

Riley Cardwell is a motivational business coach. You can contact him at:

249 S. Pacific Coast Highway # 202
Solana Beach, CA 92075
Phone (619) 515-4884
Fax (760) 632-1152
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Five Steps to Powerful Presentations

by Riley Cardwell

Sooner or later, most of us will be called upon to make a business presentation. It might be to a group of executives, a sales force, or even a potential client. In today's complex age, it is more important than ever to know how to do just that: present information that is clear, easy to understand, and compelling.

If you are currently looking for employment, it is also important to be able to present information. In fact, is there ever a professional time when it is not important to be understood by others in a way that is both exciting and engaging?

Whether you're looking for work or you are already set up as an employee or a business owner, here are five easy steps you can take to ensure that people will listen to what you have to say.

Empowering your listeners should be the first ingredient in your presentation. That means that you should be able to convince people that if they follow the course of action you are advocating, they will get what they want. Too many people convey solid information in their presentations, but forget to address how their audience can be empowered. In other words, make the message you're conveying contagious. Present your ideas in a way that will make everyone want to act on them now.

Second, communicate your goals. Goals should be presented as statements that are well-defined and measurable: for example, to increase company revenue by 15 percent within six months, or to train half of the company's employees in a new software program by August 31. Present goals that are ambitious and urgent. Make the, goals higher than people think they are capable of achieving, but not so difficult as to cause failure or discouragement. By making your goals urgent, people will want to get started on them right away.

Next, highlight the benefits fits of the ideas you are advocating. This is probably the most important part of a solid presentation. There is no time to be timid. Reach out and touch the, emotions of your listeners by telling them exactly how the will benefit if they follow you advice. Speaking in a way that allows them to imagine a course of action that gets them the outcome or result they want is a powerful tool.

Fourth, reach a peak in your presentation. Make it exciting. Too many speakers are frankly, boring. Don't be one of them. Design your talk so it reaches a climax, just like a good movie or book does. Keep your listeners on the edge of their seat, hanging on to your every word.

Finally, take your message and break it down to the lowest common denominator. Communicate your message in such a way that people will immediately understand its effect or them. Without this step, people may well understand the benefit of your message to others but not see its relevance to them.

Leaving a lasting and powerful impression on people is easier than you might think --and it's fun. And being a powerful presenter will keep you in demend.

Riley Cardwell works with individuals as well as with large and small businesses to help them identify the keys to rapid success. With almost 30 years of experience as a professional broadcaster, motivator, and business success coach, Riley's passion is helping people discover and use their hidden talents to achieve their goals. He can be reached at

249 S. Pacific Coast Highway # 202
Solana Beach, CA 92075
Phone (619) 515-4884
Fax (760) 632-1152
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Are You Listening?

by Riley Cardwell
Think back to the days you were in grade school. The teacher called on you to answer a question, and you were expected to be ready with an answer. As children, we were trained by our parents and teachers to always have an answer. It was not good, we were told, not to know the answer.

Today, most sales courses teach a similar strategy encouraging us to speak about the benefits of our products or services. Consequently, when two people meet in a sales or business interaction, both are focused primarily on themselves. Both are thinking about what they want to say to the other person. And both are focused on what they want out of the meeting.

So who's listening? Nobody.

Most salespeople are so busy talking in order to get what they want, and most prospects are so busy talking about what they want, that there's no one left to listen.

How much time should we spend listening, then, as opposed to speaking? Here is a simple rule: Humans have two ears, but only one mouth; we should be listening twice as much as we are speaking. Yet most of us have been trained to do the opposite --be good talkers and poor listeners.

Here's the big secret: If you want to become the world's best salesperson, become the world's best listener.

Since many people have trouble making up their minds, sales, when properly done, help customers make decisions that are in their best interest.

This also means that if your product or service doesn't fit a customer's needs, you should tell them, then move your focus onto the next person you think might be a good fit.

What should salespeople be listening for? Other people's problems. Their problems are the key to your sales. Stop talking long enough to listen to your prospect's complaints. And then listen some more.

At some point, of course, you'll need to speak. When you do begin talking about the benefits of your product or service. ask questions rather than state benefits. People are far more inclined to listen if you're asking them interactive questions rather than making declarative statements. You can convey all the benefits of your product or service while you are asking for information.

Instead of stating, "My product will enhance your time management concerns," ask your prospect this: "If I could show you how my product will save you time each day, would you be willing to give it a try?"

If you listen. your clients are far more likely to buy. Give it a try. You'll be surprised at what you hear.

Riley Cardwell works with individuals as well as large and small businesses to help them identify the keys to rapid success. With almost 30 years of experience as a professional broadcaster, motivator, and business success coach, Riley 's passion is helping people discover and use their hidden talents to achieve their goals. He can be reached at

249 S. Pacific Coast Highway # 202
Solana Beach, CA 92075
Phone (619) 515-4884
Fax (760) 632-1152
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Create Your Future

by Riley Cardwell
We've all heard of people who claim to be able to predict the future, and we've all heard of outlandish claims being made only to see them come crashing down around us. Yet the future is always ahead of us, always yet to come.

Is it possible for people like you and me to know what the future will bring or must we simply wait and see?

Most people do wait and see, hoping the future will be kind to them. If you were to ask these people if they could control the future, they would probably look al you and laugh.

There is, however; a smaller group of people who know that while they cannot control the future they can certainly influence it and sometimes even redirect it. A good example is President Kennedy in the 1960s calling for a moon on landing in less than ten years.

We always have choices. Either the future will have something to say about us or we will have something to say about the future, but in fact both are possible and desirable.

So how can we influence the future? How can we have a say in what is going to come to light in the coming years? The answer: Create a Future self

As soon as you can, set aside some time, and complete this exercise. Take six blank sheets of paper. On the first page, write "One Year 2005." On the next page, write "Three Year-2007. On the subsequent pages write "Five Years-2009," "Ten Years-2014," "Fifteen Years-2019," and finally, "Twenty Years-2024." Next to each of the dates, write the age you will be at that time.

Now comes the fun part. On each page, write a description of what you intend your life to be like when that particular year arrives. Be sure to include things like where you want to he living, what kind of work you want to be doing, how much money you intend to be making - even who you want to be married to. Leave nothing out! Paint as vivid a description as possible. If you have a special mission in life, be sure to include that as a major part of your thought process.

One good hint to keep in mind: Often, we have to take risks, and sometimes we have to go against conventional wisdom. Conventional wisdom seldom makes for startling advances.

After you finish your writing, set the he project aside for a day or two. Then pick it up and take a look at it again See if you need to make any additions or adjusted. Once you are satisfied with your end product, read your pages twice a day, every day for a month. Then, after that review them at least twice a week.

In reality, there are only two keys to success. One is not being afraid to fail when you try new things. The other is sheer perseverance.

Your Future Self is a powerful tool. When used correctly, it can help you to be prepared when the future does arrive. The best way to predict your future is to create it.

Riley Cardwell works with individuals as well as large and small businesses to help them identify the keys to rapid success. With almost 30 years' experience as professional broadcaster, motivator and business success coach, Riley's passion is helping people discover and use their hidden talents to achieve their goals.

249 S. Pacific Coast Highway # 202
Solana Beach, CA 92075
Phone (619) 515-4884
Fax (760) 632-1152
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