Cardiff man helps clients identify, realize
CARDIFF - He says he's been coaching people throughout
his life, and now Riley Cardwell is marketing his
The Cardiff resident founded Solana Beach-based Riley
Cardwell Coaching in 1996.
The business is designed to help people determine
their individual problems and goals and find ways to
solve and reach them.
"When all these things are balanced, people will have
a smooth ride in life," Cardwell said.
Although coaching sessions vary, Cardwell usually asks
his clients to rate their health, money, career and
personal relationships on a scale of 1 to 10. He then
tells them to give a concrete description of what the
rating means to them, and asks them what rating they
would prefer. A concrete description of that second
rating also is given.
Cardwell then discusses whether that's a reasonable
goal, and what his clients could do to meet it.
"I help them see their problems and goals from a
different perspective," Cardwell said.
"Then the magic happens. All kinds of doors they
thought were locked are opened and real possibilities
Coaching sessions are available for a range of people,
from entrepreneurs to managers, executives and people
simply in transition, Cardwell said.
Cardwell said he's been coaching people for years.
When he was 11, a fellow elementary school student who
was a delinquent youngster asked Cardwell for some advice
on how to avoid trouble.
''He said, 'How do I get to be more like you? You get
good grades, have fun and don't get in trouble," Cardwell
recalled. "I just told him to hang out with me."
The child's father eventually asked Cardwell's parents
if his son could stay with them for a while each
''He didn't become a class angel, but we became
friends, and I ended up being a mentor to him," Cardwell
Cardwell was even a mentor during his years in
As an on-air announcer for the now defunct KLRO and
then KFMX, which became KYXY, Cardwell worked with the
new disc jockeys, showing them the ropes and infusing
them with the motivation needed for that kind of
A 1973 broadcast communications graduate from the
University of Hawaii, Cardwell also acted in a few
commercials and television shows, including "Hawaii
Five-O," "The Brian Keith Show" and "The Brady
But he wanted to put his talents to better use and
expand the consulting, so he formed Riley Cardwell
Sessions can last a half-hour or an hour.